Afternoon Delight, Sumo Style

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Hyundai Sumo Wrestlers Ad

Mad Max Beyond Thunderdome meets sumo wrestling. Great idea Hyundai. This advertisement just north of Madison Square Garden exclaims “Think About It: Two Warranties Enter the Ring, One Warranty Leaves.” My question, what exactly are they doing in said ring? Doesn’t look like wrestling to me.

So, what do you think about it?

[Copyranter - One warranty leaves…very satisfied.]

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One Response to “Afternoon Delight, Sumo Style”

  1. yeah, it’s certainly eye-catchy advertisement from hyundai but also rises an issue here in japan where sumo is national sport. it’s simple that hyundai is NOT a japanese company but korean. other korean company like samsung uses the images of japan such as mt.fuji, sumo, & etc for their advertisement as well. they do it for better brand image but don’t get fooled. it’s not sumo (japan) quality!

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